All businesses, including my own, face the challenge of actually finding clients and customers. In my virtual assistant business, I’ve had one particular client for 4 years now. The stability of that is great, but I’m always seeking out others that I can help. Recently, I was pleasantly surprised when I found a new client in my own backyard!
It’s amazing how small a world it is. You never know who might be looking for someone to help grow their business. This new client is in direct sales. She’s not someone I was even aware of. I was lucky enough to meet her because of the network we are both part of: Women Helping Women Win. I’ve talked before about how vital it is to network, and this is proof of its importance.
I found out that she needed a virtual assistant to help her with back office tasks. Despite the fact that we’re in the same area, I’m still working remotely from home, as that’s what works best for both of us. I’m sticking to tasks that I normally provide, which includes web research, bookkeeping, Excel spreadsheets, and other administrative tasks that are essential to a small business.
Something I learned from this is that yes, it’s important to go outside of your comfort zone when looking for clients. At the same time, don’t miss what’s right in front of your face. It could be a neighbor, a friend of a friend, an acquaintance – if you’re always looking for new clients, the possibilities will be endless.
Be aware of what you’re truly passionate about. That gives you purpose to carry on even when you don’t have as many clients as you might like. That passion will show, and make others more interested in what you’re doing. So, where was your closest client? Were you surprised when you found them? Share your own story!